The Orlando Magic’s new marketing slogan has fans eager to renew the team

There was a lot of new for the Orlando Magic this week.

The team has received its 2025 schedule, creating one of the most anticipated seasons in Magic history as they look to build on their playoff appearance last year.

The expectation has certainly reached some of the players as well. Paolo Banchero declared out loud that the Magic will be one of the best teams in the Eastern Conference.

Time 2025 feels very real. We are only 50 days away from the start of the preseason.

The Magic used last week as a way to rebuild. They got a new schedule last week to confirm their schedule. They have also introduced a new marketing slogan to celebrate the new season.

“Magic Together,” the marketing slogan the team has used since the Bubble in 2020, is gone. “Make It Magic” is now in.

As the Magic describe it: A new marketing slogan describes everything the Magic do on the court. It is a statement of the entertainment they provide to the court and the service that comes from it.

“We are very excited to share our new slogan with our great city,” Orlando Magic Executive Vice President of Marketing and Public Relations Shelly Wilkes said in a press release. “In everything we do, the Magic organization strives to Be Wise, and it is truly a joint effort. It takes all of us coming together to create an atmosphere in Magic games, to create our Magic community, and to make every interaction and experience with our fans a magical moment in their lives. “

Marketing slogans are much easier to adopt when the team is winning. The “Be Magic” campaign that the band released during their revival was endlessly mocked because the band couldn’t agree on the results (there were many jokes of “Be Tanking”). That was no one’s fault, just the results that were on the floor.

Everyone is excited for the Magic and fans are eagerly clamoring for “Make It Magic” as they prepare for the season.

But there’s something else that’s exciting Magic fans. The font that the team used for its first marketing materials has some fans thinking that Magic could be due for a long-overdue update, something that even Magic CEO Alex Martins talked about it.

What would the new logo look like with the new wordmark? Could the Magic go back to their beloved original logo and do a complete rebrand?

There are many possibilities. And Magic fans are happy for anything that brings back the team’s original name—putting an asterisk back in the “a” spot on the Magic is always appreciated.

Magic fans don’t like the current logo, punctuation and font. The team has used the same logo since the 2011 season when the team moved to the Kia Center. They have had the same jersey set since the 2009 season (with a slight difference when the team moved from adidas to Nike).

The brand and the jerseys are not terrible. But they are not loved either. Not like the original logo and jersey set or like the Tracy McGrady era logo in the early 2000s.

Magic fans can’t wait to see the team show off a little more. Especially since the club has clearly entered a new era with Paolo Banchero at the helm.

Many fans seem reluctant to see the Magic return to their original jerseys and logos. The original logo material and accessories with the full basketball and the stars behind it are very popular – fans still want the quarter zips that the coaching staff sometimes wears.

It makes no sense that the Magic would change their logo before the season—those usually take years in development and are announced in early summer to push merchandise and have new players display the logo. new and new jerseys.

But a sign change still feels imminent. And any change in the team’s brand or marketing materials makes fans want to know about the changes.

At least it gets idle artists to think a little bit about how to refresh the look of Magic. It’s something the team is thinking about.

Martins told The Athletic’s Josh Robbins in 2021 that the team is studying the possibility of bringing back the name. He said that he is not really against the fact that the fans have a watch with every logo and that it is finished even in 2021 for some tweak or change.

The team recently celebrated its 35th anniversary and received rave reviews for returning to T-Mac era jerseys such as their Classic Edition jersey.

Starting with the 2021 season, the Magic have also experimented with different fonts and names for their City Edition jerseys — going with the orange jerseys that included a familiar design that used the team’s original font and jersey design. in orange (we didn’t get the blue version. that was a miss in the City Edition pantheon).

The Magic went with the “Kingdom on the Rise” theme using Medieval-looking fonts and themes for their City Edition jersey two years ago. Those jerseys are very popular.

However, and Omar’s design comes to this, fans want to return to the original logo and symbol as much as possible. The NBA will ban that due to classifying old logos as “legacy marks” (teams have to change their old logos slightly to go back to them like the Atlanta Hawks, Detroit Pistons and The Utah Jazz did).

This comes to that. And while Magic fans don’t seem to like the font the team is using for this new marketing campaign, it offers new possibilities for what the Magic brand will look like.

It’s unclear if a rebrand is on the way. The club is constantly checking how the fans react to things like this and trying out new ideas of what the club should look like – the City Edition jerseys themselves offer the opportunity to try out different styles on the pitch. he is low.

For now, the Magic are keeping their logo and jersey set. But there may be changes on the way, especially as the team cements this new era.